Defining Saphyr Group’s identity – the ‘Ambient mood publisher’

Concept :

Innovation - Talents -
Roots - Directions

Deliberate emphasis :

Explaining rather than displaying
Showcasing the group
Minimal emphasis on brands
Stressing out the core values
Choosing an image of genuine strength

Expertise :

Concept and art direction

Challenge :

The Saphyr Group’s competitive landscape is mostly featureless.

Saphyr plays by the rules as far as regulations and norms are concerned, taking full responsibility for the company’s projects. The Saphyr Group has been innovating by pooling the competencies of its five companies – Matfor, Someta, Chappaz, Myhs and Augagneur – thus giving the Group a clear head start. The result: solutions and environments where creativity meets know-how.

Corporate brochure – Front page

Corporate brochure – values

Corporate brochure – areas of expertise

Corporate brochure – philosophy

Invite, showroom unveiling