Defining and creating the corporate brand identity of WWW – DR at Roissy, near Paris.

Concept :

Das Réussite. (Franco-German play of words meaning ‘The success’)
Let’s work together. Better. 

Display a self-assured yet not ostentatious force. Embody the variety and power of the supported brands.

Challenge :

Staff members at Audi, Seat, Škoda, VW and VW Bank, whether in the back office or on the road, must connect to the spirit of his or her brand.

*The project was the result of a subcontracting agreement.

Deliberate emphasis :

Underscoring diversity through multiple spaces. 
Rhythmic spaces spell out a dynamic message.
Minimalism and clarity.
Simple, pure forms.
Closely-knit teams which are happy to share.  

Expertise :

Identity platform.
Facilitation of space planning.
Facilitation of interior design.

Organising space – the principles

The front desk

The cafeteria